Birkenstock ༝ Zulily

As part of the production design team, collaboration with copy, marketing, and merchandising was key to creating a homepage header that blended Zulily’s and Birkenstock’s brand aesthetics. This project began with only product, no background or art direction, so stock imagery was sourced and retouched to build a scene that fit both brands. Compositing the product into the environment required careful color matching, lighting adjustments, and shadow work.